Katie Jane Dubai

project name

Katie Jane Dubai offers parent/baby/toddler classes in Dubai, United Arab Emirates.  One thing we discovered during our process was that their client-base included moms and dads.  The old logo and branding (think lots of pink!) paired with the feminine "Katie Jane" needed to be gender-neutralized to appeal to a wider audience.  A colorful, child-friendly color palette in muted tones was selected to elevate the brand from the typical primary colors used for children.  A bold modern serif font, which we customized, gives the business a professional, timeless and unique look, but with the bouncing multicolored letters, it also has a fun, playful appeal. The hand-illustrated graphics adds to the creative and whimsical identity of the brand.  We then carried their branding into a custom designed Showit website.


project overview

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