Katie Jane Dubai offers parent/baby/toddler classes in Dubai, United Arab Emirates. One thing we discovered during our process was that their client-base included moms and dads. The old logo and branding (think lots of pink!) paired with the feminine "Katie Jane" needed to be gender-neutralized to appeal to a wider audience. A colorful, child-friendly color palette in muted tones was selected to elevate the brand from the typical primary colors used for children. A bold modern serif font, which we customized, gives the business a professional, timeless and unique look, but with the bouncing multicolored letters, it also has a fun, playful appeal. The hand-illustrated graphics adds to the creative and whimsical identity of the brand. We then carried their branding into a custom designed Showit website.