Pose Salon is a ladies hair salon based in Dubai, United Arab Emirates. The owner, Amna, came to me wanting a new look for her business. She knew she outgrown the inexpensive logo she had used to quickly launch her first salon and was ready to make the investment into branding that would elevate her business as she expanded to a second salon in a more prestigious location. Through our brand strategy phase, one of the key things we discovered was that Amna's dream clients are younger females, aged 25-35; the type who are very image-conscious, very trendy, and like to pose and post a lot of selfies on instagram. A strategic name change from "Clips" to "Pose" and a more youthful, modern aesthetic was essential to attracting this target market.