Tidy With Heidi is a professional organizing business based in Dubai, United Arab Emirates. The founder, Heidi, came to me wanting to work on her brand strategy and brand identity as she made the leap from part-time to full-time self-employment. She knew that she needed a new look that would attract her ideal clients and was ready to make the investment into branding that would elevate her business and help her achieve her goals of turning her side gig into full-time income. We worked with Heidi to refine her brand mission, vision, messaging, voice, core values, brand promise, competitive advantage, as well as to define her target audience and identify her dream clients. A professional, inspiring and soothing aesthetic and color palette was important to portraying her brand attributes.