We want your business to be built upon a firm foundation, so that it can thrive and you can achieve your goals. We'll help you take your business to the next level through our proven combination of smart strategy and beautiful design.
We work with small to medium sized businesses in a broad spectrum of fields, with a special focus on the f&b, hospitality, healthy & beauty, lifestyle and professional services industries. We seek to work with clients who are ambitious, want to stand out as established leaders in their industry, and want to build their business on a firm foundation.
Based in the bustling city of Dubai, Veda Branding is a creative studio crafting strategic story-driven brands and websites for local and international clients. Founded by Natalie Merheb, she works together with a hub of passionate professional creatives to help her clients bring their unique brand story to life, achieve their goals and grow their business.
I have been building brands in the UAE for over ten years and founded Veda Branding as a culmination of my corporate and freelance experiences. I am passionate in partnering with small to medium businesses, helping them hone in on their target audience and strategically develop a brand that looks great, builds brand loyalty and achieves positive results. I am also very passionate about great design, constantly striving to find the fine balance between trendiness and timelessness. Brand strategy paired with brand artistry is at the heart of what I do.
When I'm not working as a brand strategist and designer, you'll find me spending time with my husband and twin daughters, trying out a new recipe in my kitchen, horseback riding in the desert, reading, painting, or illustrating children's books.
In a world of endless options, why should a consumer buy from you or hire you? It's your authenticity that will set you apart. There is no one else with your exact same story. Your brand should accurately portray who you are, how what you are selling will benefit consumers, and why you do what you do, so that consumers can make the emotional connection needed to convert them from window-shoppers into loyal buyers.
All businesses have a brand identity, whether you've defined it or not, because it's about how consumers perceive you. If you're not attracting your ideal customers, then you're not being intentional with your brand. At Veda Branding, we work to get to the heart of your identity and understand your ideal customers. so that we can intentionally and strategically reach them and build brand loyalty.
Every brand has a story to tell. It's your business' journey from the past, continuing in the present, and into the future. It's who your ideal customers are, your core values, and mission. It's the message that you want to convey to your target audience, as well as how you speak to them. The story that your brand tells helps define how consumers will perceive what it would be like to do business with you or buy from you.
victoria cronin - interior designer
"Natalie truly is a marvel at branding and a highly talented visual designer. With her expertise and guidance, I now have a clear vision and style for my business. She helped me gain brand clarity, identify my ideal clients and craft a captivating brand tailored to the perfect audience. She really took the time to develop all aspects of the design incorporating my feedback at every stage. I am thrilled with what she created. I would not hesitate to recommend her to anyone seeking to elevate their brand."
zejna v - Gifther Arabia
"Natalie's thorough brand process really helped to discover the true essence of my brand identity by taking me on a journey of brand discovery. The whole process was incredibly insightful, packed full of value, and also a lot of fun, too! I'm really glad I hired her. She was the right person for the job and truly committed herself to what was best for the success of my brand."