Consider us your go-to outsourced brand manager.

We are passionate about helping ambitious businesses thrive and reach big goals. Our proven strategy-first approach to design will transform your business and help you build a brand that your ideal customers will fall in love with. 

about us

We believe in story-driven, intentional, authentic design.

Our proven strategy-first approach to brand design will transform your business and help you build a brand that your ideal customers will fall in love with.  We believe in story-driven, intentional and authentic design that will help your brand tell its unique story, make an emotional connection with your target audience, and stand out from the competition.  Branding that is rooted in strategy will go far beyond just aesthetic appeal to achieve your business goals and increase your profits.  We know your brand needs to be more than just a pretty face.

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Who We Are

Based in the bustling city of Dubai, Veda Branding is a creative studio crafting strategic story-driven brands and websites for local and regional clients. Founded by Natalie Merheb, she works together with a hub of passionate professional creatives to help her clients bring their unique brand story to life, achieve their goals and transform their business.

our company

Who You Are

We work with small to medium sized businesses in a broad spectrum of fields, with a special focus on the f&b, hospitality, healthy & beauty, lifestyle and professional services industries. We seek to work with clients who are ambitious, want to stand out as established leaders in their industry, and are ready to make an investment into their success.

our clients

Industries we work with:

food & beverage

health & beauty




professional services




Meet Natalie

Natalie has been building brands in the UAE for more than a decade and founded Veda Branding as a culmination of her corporate and freelance experiences.  She is passionate about partnering with small to medium businesses, helping them hone in on their target audience and strategically develop a brand that looks great, attracts the right audience and achieves positive results. She is equally passionate about great design, constantly striving to find the fine balance between trendiness and timelessness.  With over 15 years of branding experience both in the UAE and USA, an American education in fine art & design, and a successful internationally-published award-winning digital illustration career, Natalie has a total of more than 20 years experience as a professional creative and is a successful multi-business entrepreneur. She combines her experiences and talent to offer her clients a high-level pairing of both brand artistry and brand strategy.  When she's not designing, you can find her hanging out with her husband and twin daughters, horseback riding in the desert, painting,  illustrating children's books (see, or trying out a new recipe in her kitchen.

founder / creative director

shonali, katie jane dubai

" I was lucky to find Natalie. She helped me refocus on my vision and who I wanted to reach. People regularly mention to me they love our branding and website. After our rebrand, I was able to contract several corporate events and high-profile clients and I just hired my first two employees! 


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