We are passionate about helping ambitious businesses thrive and reach big goals. Our proven strategy-first approach to design will transform your business and help you build a brand that your ideal customers will fall in love with. 

Designing brands and websites since 2009

What we believe in

We believe in story-driven, intentional and authentic design that will help your brand tell its unique story, make an emotional connection with your target audience, and stand out from the competition. Branding that is rooted in strategy will go far beyond just aesthetic appeal to help you achieve your business goals and take your brand to the next level. We know your brand needs to be more than just a pretty face.






Who We Are

Based in the bustling city of Dubai, Veda Branding is a creative studio crafting strategic story-driven brands and websites for local and regional clients since 2009.  Founded by Natalie Merheb, she works together with a hub of passionate professional creatives in a floating agency model to help her clients achieve real results through their branding.

our company

We work with small to medium sized businesses in a broad spectrum of fields, with a special focus on the f&b, hospitality, healthy & beauty, lifestyle and professional services industries. We seek to work with clients who are ambitious, want to stand out as established leaders in their industry, and are ready to make an investment into their success.

Who you are

our clients

Industries we work with:

food & beverage

health & fitness


fashion & beauty


professional services




Natalie has been building brands in the UAE since 2009 and founded Veda Branding as a culmination of her corporate and freelance experiences.  She is passionate about partnering with ambitious business owners; helping them hone in on their target audience and strategically develop a brand that achieves real results.  With over 15 years of branding experience, both in the UAE and USA, an American education in fine art & design, and an internationally-published digital illustration career, Natalie is an expert in the fields of brand strategy and brand design. She has more than 20 years experience as a professional creative and is a successful multi-business entrepreneur. She combines her experiences and talent to offer her clients a high-level pairing of both brand strategy and brand artistry. When she's not working with clients, you can find her hanging out with her husband and twin daughters, horseback riding in the desert, painting, illustrating children's books (see www.nataliemerheb.com), or trying out a new recipe in her kitchen.

Meet Natalie

our founder

- shonali, katie jane dubai

" I was lucky to find Natalie. She helped me refocus on my vision and who I wanted to reach. People regularly mention to me they love our branding and website. After our rebrand, I was able to contract several corporate events and high-profile clients and I just hired my first two employees! 

It's time to say hello to a brand and website that are built for success.

are your outdated brand and website holding your business back?