strategy-based brand design for ambitious brands

We take a strategy-first approach to brand design, so that we can help you build a story-driven brand that stands out from your competition, connects with your target audience, and drives profits.   

strategic branding

It's pretty simple. 

And we all want to make more money, right?  When branding is designed strategically, it increases the value of your products or services by triggering an emotional attraction and desire for it.  This directly translates to increased sales. However, branding that is not designed well will have the opposite effect and drive customers away.  This translates to lost sales.   Bad branding can cost you much more than what you paid for it.

We help you avoid costly mistakes by crafting a pyschology-infused, strategic brand that will work for you across all customer touch points, not against you.

Strategy-based branding increases conversions and drives profits.

We work with small to medium sized established businesses and serious startups.

This is for you, if you're looking for a brand that will:

increase conversions & drive profits

connect with your target audience

tell your unique brand story

stand out from your competition

move your business forward with clarity, confidence and consistency

help you reach those next-level goals

what's included?

Strategic Branding

+ strategy workbook 
+ mission statement
+ vision statement
+ purpose statement
+ brand attributes
+ brand values 
+ target audience
+ market position
+ tone of voice
+ tagline & slogan development
+ 3-concept creative direction
+ 20+ brand blueprint

$3500 (12,500 AED)

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+ primary logo
+ secondary logo
+ alternate logo
+ brand mark
+ brand assets
+ brand pattern
+ color palette
+ font selection
+ print look & feel
+ social media look & feel
+ website look & feel
+ photography look & feel
+ 30+ page brand guidelines

Our Process

how it works

It's important to make sure that this service is a good fit for you, so a telephone consultation will provide us time to ask questions and get to know each other.   After your consultation, we'll send you a contract and invoice for a deposit, to be signed and submitted before we book your project into our schedule.

consultation & Booking

step 1

Before your start date, you'll need to submit the completed Brand Strategy Workbook to us.  This workbook has been developed to obtain the right information from you and to ensure we're aligned in how to move forward during your project. 

strategy workbook

step 2

When your  start date arrives, we'll jump on a strategy call to discuss the Brand Strategy Workbook, as well as to talk about your objectives and creative ideas for moving forward.  We use the information you share with us and market research to develop the Brand Blueprint of your business identity.

brand blueprint

step 3

Along with your Brand Blueprint, you'll also a receive your Creative Direction Presentation, which will include three different creative directions for your brand design that align with your brand strategy.

creative direction

step 4

During the brand design phase, we will design  your visual brand identity using your chosen creative concept as a guide. We will present three logo/brand design options.   Two rounds of revision are permitted to your chosen design and, once finalized, we continue to build your brand out across all collateral and customer touch-points that are included in your project. 

brand design

step 5

Once  your brand is complete,  we'll  make sure your designs are pixel perfect and put together your brand guidelines and prep your final files for delivery.  Your final payment is due before delivery of any files.


step 6

We undertake an in-depth brand discovery and strategy workshop to develop the core of your business identity and to strategize how to move your brand forward.

01.  brand strategy

A great brand can't happen without great messaging. We infuse buyer psychology into strategic messaging and copy to be used on your website, company profile and content.

04. messaging & copywriting

We develop a creative direction and design a visual brand identity system that speaks to your target audience and will help you achieve your business goals. 

02. brand design

We provide art direction and professional photography services to tell your your brand story through branded imagery.  This will provide you with a set of stock images to launch your new brand on your website and social media.  We can also add on videography and product photo shoots.

o3. Photography & videography

We design your business stationery, print collateral, packaging, signage, animations, 3D mockups, and whatever else your brand needs to successfully make a great first impression.  

05. collateral & Packaging

Everything converges here, as we combine your strategy, copy, brand design, and photos into a conversion- and customer journey-focused website that will establish your credibility as a leader in your industry. We install foundational SEO into your website, get your website set-up on your custom domain and provide 1:1 training on how to use, edit and launch your website.

06. website design & SEO

So you can show up consistently and intentionally for maximum results as you launch your new brand, we put together an 8-week pre- and post- launch marketing plan,  including design and copy of 6 launch sequence emails,  24 social media posts, and 4 blog articles.

o7. social media & Marketing launch plan

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what's included?

Looking for more impact?

Brand Accelerator

The Brand Accelerator package is our all-in-one signature agency experience for brands that want to provide maximum impact for their business.

starting at $9000 (32,000 AED)

You want to take the guess-work and headache out of hiring and managing several different creative subcontractors and not having things be cohesive and consistent in the end.

You desire quality over quantity, meaning, you don't want to be just another number or face as a client of a large agency.  You want your project to be a top priority and looking to work with a smaller agency that can focus on your business as if it were their own.

You're an ambitious start-up business, with a strong business plan and big goals, and have the the capital to make sure your new brand is launched with maximum impact.

You're tired of being disappointed in previously-hired, less-qualified, lower-cost designers and creatives who did not apply strategy to their design work. 

You have an established revenue-earning business,  but you've outgrown your start-up branding and need an expert to help you achieve your next-level goals.

We're a perfect match, if:

strategic branding for ambitious business owners

Questions? I got you!

what is your availability?

As a small agency, we only accept a limited number of Strategic Branding projects each year and oftentimes book projects weeks or months in advance. Please send us an inquiry to know our earliest start date. Plan ahead! Remember, branding sets the foundation for every business decision to come and should be one of the first things you do, not the last.  

How long does the process take?

A Strategic Branding project will typically require one month.  It really depends on the complexity of each project and how many additional services we're providing to each client.  Creative processes take time to digest the information, find the right inspiration or for the best ideas to formulate through trial and error, so we.  The best solution isn't always the first solution.  

How much does it cost?

Every business and project is unique and requires a custom quotation.  Our minimum engagement level for Strategic Branding is $3,500 USD.  Most of our clients typically spend between $6,000-10,000 USD for a custom package.  Our pricing reflects our expertise, as well as the many years of experience, knowledge, skills, and many hours of work we commit to each project.  For more budget-friendly services, you could consider our 1-Week Branding  service or visit The Design Shop, where you can purchase Semi-Custom Brands.


Yes! You can add on any of the following services: illustration, logo animation, 3D product mockups, stationery design, packaging design, print design, social media content design, website design, photography, videography and copywriting.  If you're looking for an all-in-one service, read about our Brand Accelerator package above.  Any additional services will require us to send you a custom proposal and quotation.

What platform do you build websites on?

Most of our websites are built on Showit.  We've used many platforms for web design over the years, and Showit is, by far, the best platform we've ever used. Showit is a drag-and-drop website builder, so we can get as creative and customized as we want with your design, without the need for complex coding.  This means you'll also be able to update and maintain your website confidently and easily.  Showit also offers amazing built-in SEO features and it integrates seamlessly with Wordpress and Shopify, so a high-powered blog and custom e-commerce shop within your Showit site is also very doable.  Showit is used and trusted by many top web designers worldwide.  Learn more about Showit here.  If Showit isn't right for your business, we can also create Wordpress and Shopify e-commerce websites.  Please contact us for custom quotation.

1-Week Branding

No more crazy long waitlists or drawn-out design timelines to slow you down.

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Elevate your brand in an efficient and affordable way with our 1-week branding service.

other services

Semi-Custom Brands

The Design Shop at Veda Branding offers stylish Semi-Custom Brands for sale for business owners, who are not quite ready to invest in a custom process, but still value design aesthetics.  Choose a brand, we'll customize it for you and it only takes one week!

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the design shop

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