We take a strategy-first approach to brand design, so that we can help you build a story-driven brand that stands out from your competition, connects with your target audience, and drives profits.
And we all want to make more money, right? When branding is designed strategically, it increases the value of your products or services by triggering an emotional attraction and desire for it. This directly translates to increased sales. However, branding that is not designed well will have the opposite effect and drive customers away. This translates to lost sales. Bad branding can cost you much more than what you paid for it.
We work with small to medium sized established businesses and serious startups.
increase conversions & drive profits
connect with your target audience
tell your unique brand story
stand out from your competition
move your business forward with clarity, confidence and consistency
help you reach those next-level goals
+ strategy workbook
+ mission statement
+ vision statement
+ purpose statement
+ brand attributes
+ brand values
+ target audience
+ market position
+ tone of voice
+ tagline & slogan development
+ 3-concept creative direction
+ 20+ brand blueprint
+ primary logo
+ secondary logo
+ alternate logo
+ brand mark
+ brand assets
+ brand pattern
+ color palette
+ font selection
+ print look & feel
+ social media look & feel
+ website look & feel
+ photography look & feel
+ 30+ page brand guidelines
It's important to make sure that this service is a good fit for you, so a telephone consultation will provide us time to ask questions and get to know each other. After your consultation, we'll send you a contract and invoice for a deposit, to be signed and submitted before we book your project into our schedule.
Before your start date, you'll need to submit the completed Brand Strategy Workbook to us. This workbook has been developed to obtain the right information from you and to ensure we're aligned in how to move forward during your project.
When your start date arrives, we'll jump on a strategy call to discuss the Brand Strategy Workbook, as well as to talk about your objectives and creative ideas for moving forward. We use the information you share with us and market research to develop the Brand Blueprint of your business identity.
Along with your Brand Blueprint, you'll also a receive your Creative Direction Presentation, which will include three different creative directions for your brand design that align with your brand strategy.
During the brand design phase, we will design your visual brand identity using your chosen creative concept as a guide. We will present three logo/brand design options. Two rounds of revision are permitted to your chosen design and, once finalized, we continue to build your brand out across all collateral and customer touch-points that are included in your project.
Once your brand is complete, we'll make sure your designs are pixel perfect and put together your brand guidelines and prep your final files for delivery. Your final payment is due before delivery of any files.
We undertake an in-depth brand discovery and strategy workshop to develop the core of your business identity and to strategize how to move your brand forward.
A great brand can't happen without great messaging. We infuse buyer psychology into strategic messaging and copy to be used on your website, company profile and content.
We develop a creative direction and design a visual brand identity system that speaks to your target audience and will help you achieve your business goals.
We provide art direction and professional photography services to tell your your brand story through branded imagery. This will provide you with a set of stock images to launch your new brand on your website and social media. We can also add on videography and product photo shoots.
We design your business stationery, print collateral, packaging, signage, animations, 3D mockups, and whatever else your brand needs to successfully make a great first impression.
Everything converges here, as we combine your strategy, copy, brand design, and photos into a conversion- and customer journey-focused website that will establish your credibility as a leader in your industry. We install foundational SEO into your website, get your website set-up on your custom domain and provide 1:1 training on how to use, edit and launch your website.
So you can show up consistently and intentionally for maximum results as you launch your new brand, we put together an 8-week pre- and post- launch marketing plan, including design and copy of 6 launch sequence emails, 24 social media posts, and 4 blog articles.
The Brand Accelerator package is our all-in-one signature agency experience for brands that want to provide maximum impact for their business.
You want to take the guess-work and headache out of hiring and managing several different creative subcontractors and not having things be cohesive and consistent in the end.
You desire quality over quantity, meaning, you don't want to be just another number or face as a client of a large agency. You want your project to be a top priority and looking to work with a smaller agency that can focus on your business as if it were their own.
You're an ambitious start-up business, with a strong business plan and big goals, and have the the capital to make sure your new brand is launched with maximum impact.
You're tired of being disappointed in previously-hired, less-qualified, lower-cost designers and creatives who did not apply strategy to their design work.
You have an established revenue-earning business, but you've outgrown your start-up branding and need an expert to help you achieve your next-level goals.
The Design Shop at Veda Branding offers stylish Semi-Custom Brands for sale for business owners, who are not quite ready to invest in a custom process, but still value design aesthetics. Choose a brand, we'll customize it for you and it only takes one week!